Employer Directory
How the public companies page works, and why it matters for candidate experience and organic traffic.
The employer directory is your public-facing companies page at yourboard.com/companies. It lists all published companies with their logos, summaries, and open position counts. Candidates use it to browse employers, research companies before applying, and discover roles they wouldn't have found through job search alone.
Beyond candidate experience, the directory creates a network of indexable pages that drive organic traffic. Each company profile ranks for "[Company Name] jobs" searches, and each market page ranks for industry-level queries. For boards with 50+ companies, this can generate hundreds of unique, keyword-rich pages without any manual content creation.
What candidates see
The directory page shows company logos, names, summary taglines, and links to each company's profile page. Candidates can search by company name or market, and browse using market filters.
Each company has a dedicated profile at yourboard.com/companies/[company-slug] that displays the full description, social links, website, and all active job listings for that employer.
Market pages
When companies have market tags assigned, Cavuno generates market-specific directory pages at yourboard.com/companies/markets/[market-slug]. These group companies by industry and create additional landing pages for search engines. All market pages are included in your sitemap automatically.
SEO value
The directory creates unique company pages with their own URLs, titles, and meta descriptions. It builds structured internal linking between company profiles and job listings. It captures branded searches for "[Company] jobs" and "[Company] careers." And market pages rank for "[Industry] companies hiring" queries. All of these pages are included in your sitemap automatically.
For boards that are serious about organic growth, a well-populated employer directory is one of the most valuable content assets you can build. Each new company you add creates another indexable page, another set of internal links, and another entry point from search.
Promoting the directory to employers
The directory gives you a concrete value proposition when selling job postings: employers get a dedicated profile page that ranks in search engines, displays their brand alongside open roles, and links to their website and social profiles. For many employers, especially smaller companies without strong careers pages, this branded visibility is worth as much as the job listing itself.