Create Blog Posts
Write and publish blog content that drives traffic and establishes your expertise.
Blog posts help you attract job seekers through search engines, establish authority in your niche, and give visitors a reason to return.
Create a new post
- Go to Blog > Posts in the sidebar
- Click Add post
- Write your content
- Set status to Published
- Click Add post
Your work saves automatically as you type.
Post elements
Title
The headline for your post. Required.
Keep your title under 60 characters for SEO. Make it compelling and clear, and include relevant keywords your audience searches for.
Content
The body of your post using the rich text editor. Required.
You can format your content with headings (H2, H3), bold and italic text, bullet and numbered lists, links, images, code blocks, and quotes.
Featured image
The main image for the post.
Use high-quality images with a recommended size of 1200x630 pixels. Add alt text for accessibility and optionally add a caption to provide context.
Custom excerpt
A brief summary shown in post listings.
Keep it to 150-160 characters and summarize what readers will learn. Make it enticing so visitors want to click through.
If not provided, an excerpt is generated from your content automatically.
Publishing options
| Option | Purpose |
|---|---|
| Status | Choose Draft (not visible, still editing) or Published (live on your blog) |
| Publish date | Set when the post goes live. Defaults to now. Schedule future posts with a future date. |
| Author | Select who wrote the post. You can assign multiple authors. |
| Tags | Categorize your post for organization and filtering. Assign multiple tags as needed. |
| Featured | Mark the post as featured to highlight it on your blog. |
Edit posts
- Go to Blog > Posts
- Find the post
- Click to open it
- Make your changes
- Click Update post
Delete posts
- Find the post
- Click the three-dot menu (...)
- Select Delete
- Confirm the deletion
Write effective blog posts
Strong blog posts follow these principles:
Know your audience: Write for job seekers or employers, not both in the same post. Tailor your tone and content to their specific needs.
Solve a problem: Answer questions your audience actually searches for. Use tools like Google Search Console and keyword research to identify real audience needs.
Use headings: Break up content so readers can scan quickly. People don't read blog posts word-for-word; they scan for relevant sections.
Include visuals: Images and lists keep readers engaged. Visual breaks make your content easier to digest and more shareable.
Add CTAs: Encourage readers to explore jobs or sign up for your newsletter. Direct them to take action after reading.
Target keywords: Include terms your audience searches for, naturally. Don't force keywords. Write first for your readers, second for search engines.