Organize Companies by Market

Markets are industry or category tags that Cavuno assigns to companies automatically. They help candidates browse your employer directory by sector (Tech, Healthcare, Finance, etc.) and generate additional landing pages that rank for industry-specific searches.

How markets work

When you add a company, Cavuno's AI analyzes the company details and assigns relevant market tags based on industry, focus area, and other signals. You don't need to manually tag companies. As you add more employers, the system builds a consistent taxonomy across your board.

Markets could represent industries (Tech, Healthcare, Finance, Retail), company types (Startups, Enterprise, Agencies), specializations (AI/ML, E-commerce, SaaS), or geographic clusters (depending on your board's focus).

How candidates use markets

On your public board, the employer directory lets candidates filter companies by market. Each market also gets its own page at yourboard.com/companies/markets/[market-slug], showing all companies in that category. These market pages are automatically included in your sitemap and indexed by search engines.

Market pages are especially valuable for programmatic SEO. A niche board focused on climate tech might generate market pages for "Solar Energy companies," "Carbon Capture companies," and "EV companies," each ranking for related employer searches.

SEO value

Each market page creates a unique, indexable URL with its own title and meta description. The pages rank for queries like "healthcare companies hiring" or "fintech startups with open roles." Over time, these pages accumulate backlinks and internal link equity that strengthen your board's overall domain authority.